 |
 |
|
Western Speed Racing
2608 E. California Ave
Fresno, Ca 93721
559-266-RACE(7223)
email us
|
WHY USAC OPEN WHEEL RACING?
- USAC Open Wheel Racing provides the ability to see drivers at their limit, in cars that resemble their racing cousins, Indy Car Racing
- A typical NASCAR sponsor can spend $8 - $30 Million a year to gain brand recognition. Our partners create product awareness at a fraction of the cost.
- Top NASCAR and INDY drivers have originated from USAC Open Wheel Racing
- Tony Stewart, Jason Leffler, Kasey Kahne, Davey Hamilton, Mel Kenyon, Art Pollard, and Gary Bettenhausen to name a few
- And yes, many of these drivers have driven for Western Speed Racing
- Audience connection through team, driver or nationality
- 12 month season promotes longevity
- Stadium experience, many of which are broadcast live in the U.S, heightening spectator passion
- Closer to the action - unlike many other sports, we encourage and give our fans access to the drivers, crew, and racing machines
WSR PARTNERSHIP
- Joining Western Speed Racing (WSR) simultaneously provides the ability to capture the passion of auto racing and gain exposure to new and existing fans
- The passion WSR brings to the sport is shown by its appearance, professionalism and on track performance unlike any other in USAC
- The day-to-day managing principles of Western Speed Racing, have over 80 years experience in the auto racing industry and have achieved numerous accomplishments
- WSR provides the ability to meet and exceed all partner expectations
PARTNERSHIP OFFER
- 15x USAC Silver Crown Series Events - 12 States with local market involvement
- 5x USAC National Sprint Car Series Events - U.S. National visibility
- 5x USAC National Midget Car Series Events - U.S. National exposure
- 15x USAC Western States Midget Car Series Events - Western U.S.
- 15x USAC Ford Focus Series Events - Western U.S.
- 3x Drivers - Brand ambassadors, all English speaking
- Hospitality, VIP tours and Promotional opportunities available
- TV & Media - Public relations platform, includes unique stories, driver association
- Merchandise - widen the exposure
BRANDING
Car - Branding opportunities on the car provide for a number of opportunities based on decal locations. Locations are discussed relevant to research data showing the highest visible positions versus the investment made in the team
Equipment - Your company brand will be applied on the appropriate equipment such as team transporters, driver and crew uniforms and pit equipment
Media - Media packs, driver hero cards, web-site and other areas upon further discussion
IMAGE RIGHTS
Use of copyright-free images of the WSR team, cars and team drivers in their uniforms in all printed/electronic advertising, web-sites, and promotional materials
Access to all WSR images for product packaging and point of sale materials
PROMOTIONAL RIGHTS
Driver Appearances - As part of this offering, Partners will be granted five driver appearance days to use at their discretion
Products - Partners will benefit from full product endorsement by team drivers and personnel
Show Car - Use of WSR show cars for trade fairs and promotions
BUSINESS TO BUSINESS OPORTUNITIES
WSR believes in partnerships that work, thus additional effort is made in helping all partners meet and exceed their objectives
WSR will endeavor to open whatever doors are appropriate in order to help partners leverage their involvement by providing the necessary introductions to existing partners and suppliers
WEBSITE
- Partners will benefit from branding and links on WesterSpeedRacing.com
- Utilization of database for consumer promotions and tailored offers
- Branding on team email and correspondence
IN SUMMARY
- The WSR Team captures and delivers an exciting promotional engagement opportunity
- WSR has a track record of winning and an extremely high recognition rate
- Partners can connect and interact directly with one of the largest and most loyal fan bases in motorsports
- WSR provides a greater link to the "man or woman race fan on the street"
- With events from January to December each year, the USAC Open Wheel Racing Series offers a year-round communications platform
We look forward to discussing these marketing opportunities with you.
Rick Gerhardt
|
|
